Yeah I've seen it on the website, was curious already how they would have implemented it and must say the design really works for different implementations!
I think I can imagine how it would have looked, Don't really know about how it could've been more compact, but I can see how the bar works. Personally might have decided on this version as well, but then I haven't seen the alternative
The mark is pretty solid, although I must admit that the elephant tusk and the trunk are making me think there is a hidden letterform there, except there isn't. Also, the tusk is really quite thin by comparison to the rest of the mark's weight. It's getting partly lost at your small size, there.
I also really dislike the type treatment. That font works okay in some situations, but it's trying too hard in this instance. I feel like a serif might honestly be better. But a more modern serif, you know?