I recently read in a book a chapter about base materials that designs are printed on and this led me to the idea of writing this.
The idea is that all designs , after their development will at some point be used and by used you have printing, cutting, embossing, die cutting etc., so this journal will reffer to logos.
After development and the final aproval the logo will begin doing it's job simply by being used. Used on everything.But when designing a logo i think you should also keep in mind that the logo should work at it's full potential once they are used.
As far as print goes i think that at this point printed materials can be left out as high quality peinters are available so you can get the best posible result , not to mention lithography , letterpress and your average laser printer.
But how about silk screening, embossing, cut vinyl ? how does your logo look when used with one of those tehniques? does it still have all those thin lines, gradients and transparencies? This is basically reducing the logo to a black and white version, something a logo should work in before any color is added or any other shiny tricks.
I know silk screening can produce gradients and transparencies, but how about when you use it at the smallest size and put it on something like a pen?
Does it work on a pen?
*the book i mentioned is called "the Complete Graphic Designer", it's written by Ryan Hembree and published by Rockport - it has a great chapter on identity design and branding as well as other design areas like print design and poster design.
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If you print your logo on a pen, you can get a pretty decent printer to print your logo out at a decently crisp quality. Fax machines, however, don't work that well. They're inaccurate and fuzzy. If you send a logo through a fax machine, will the logo look as intended when it comes out the other end?
On occasion I will also apply the embroidery test to a logo. Can the logo be reproduced with bad embroidery on a polo shirt? It's kind of the same idea as the fax machine, to be honest, but it sounds more modern since fax machines are soooooo 1985.
also for the embroidery
i wanted to make a point with the journal entry the pen was the first example that came to mind as the idea was the use of a logo in a less that favorable enviroment
so it's not something i live by when designing a logo but i try and keep in mind the technology that is used to replicate that logo when it will be branded
so that will be extra work for him or a hassle for the client when he will be billed again for the conversion of a raster file to vector
thanks for the comment