I recently read in a book a chapter about base materials that designs are printed on and this led me to the idea of writing this.
The idea is that all designs , after their development will at some point be used and by used you have printing, cutting, embossing, die cutting etc., so this journal will reffer to logos.
After development and the final aproval the logo will begin doing it's job simply by being used. Used on everything.But when designing a logo i think you should also keep in mind that the logo should work at it's full potential once they are used.
As far as print goes i think that at this point printed materials can be left out as high quality peinters are available so you can get the best posible result , not to mention lithography , letterpress and your average laser printer.
But how about silk screening, embossing, cut vinyl ? how does your logo look when used with one of those tehniques? does it still have all those thin lines, gradients and transparencies? This is basically reducing the logo to a black and white version, something a logo should work in before any color is added or any other shiny tricks.
I know silk screening can produce gradients and transparencies, but how about when you use it at the smallest size and put it on something like a pen?
Does it work on a pen?
*the book i mentioned is called "the Complete Graphic Designer", it's written by Ryan Hembree and published by Rockport - it has a great chapter on identity design and branding as well as other design areas like print design and poster design.
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