This is not because we are mean and arrogant like most people believe but it;s simply because there are no logos submited that actually have a smart catch to them, and that make your mind pop in an instant without showing you first hand what the company does.
This happens more and more out in the logo world simply because making something original is a hard thing these days and making something good is even harder.Every client wants a logo that shows you imediatly what they do without thinking of the future(at all sometimes).
This is where my problem comes in. You have to admit that at least 9 out of 10 of the clients you ever had gave as an example the Apple logo, Nike, or some other logo that has a huge history behind it but when you give them something simple like : here this is a pear and that's gonna represent your computer company they would say "no we want a little guy sitting at a computer"...hence the problem...
You had to have seen this problem issued on other journals/blogs whatever but this is what is happening...this is the trend of the new century...
Put it this way: before you researched/heard/whatever what a certain logo meant or represented did it ever speak to you imediatly of what the company did, or was it the fact that you knew it because it was everywhere so you automatically linked it to a company?
Do you have any clue what the logos that have the most fame mean? nike, ibm, apple, pepsi(the new one) etc. do you know what massive stories are hidden in the case studies? do you even care? or would a brand be cool to you because of it's well known name and strong marketing campaigns?







am auzit de curand o teorie interesanta in ceea ce priveste logo-urile, sum ca un logo este deja depasit si nu mai are nici o valoare, logo-urile sunt moarte iar acum este mai important aspectul de "lume a brandului" de o stare si senzatie pe care ti-o da brandul constant , o lume unde brandul respectiv te reprezinta, si asta se vede clar la coca cola, apple, si alte mari companii, logo-ul il stii deja te-ai saturat de el dar inca face parte din unviersul brandului
Pe scurt, da, e posibil
bine, raspunsul utopic ar fi "clientul trebuie educat", dar e putin probabil sa accepte, orgoliul fiind exuberant in majoritatea cazurilor
cu toate astea, in timpul practicii mele ori veneau clienti mici care acordau in mare parte libertate totala, ori clienti gen Vestas care au o biblie in loc de brand guidelines. Dar asta se intampla in Danemarca
For me to be honest I am inspired from other peoples' creativity when I am really in need and when I'm going no where with my own "natural" ways, which sadly I rarely do have a natural feel where things come to me. I have to do the second thing which mircha stated, to work really hard and achieve that creativity skill.
Thank you mircha as I have just realized this can be and is a very controversial topic among designers. With plenty of great tips from what I have read so far.