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March 10, 2010
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Since i joined :icongoodlogo: i started noticing something even more than before and this was due to the fact that more and more logos that come in - and actually make it in - have to send their message imediatley or they failed.
This is not because we are mean and arrogant like most people believe but it;s simply because there are no logos submited that actually have a smart catch to them, and that make your mind pop in an instant without showing you first hand what the company does.

This happens more and more out in the logo world simply because making something original is a hard thing these days and making something good is even harder.Every client wants a logo that shows you imediatly what they do without thinking of the future(at all sometimes).

This is where my problem comes in. You have to admit that at least 9 out of 10 of the clients you ever had gave as an example the Apple logo, Nike, or some other logo that has a huge history behind it but when you give them something simple like : here this is a pear and that's gonna represent your computer company they would say "no we want a little guy sitting at a computer"...hence the problem...

You had to have seen this problem issued on other journals/blogs whatever but this is what is happening...this is the trend of the new century...

Put it this way: before you researched/heard/whatever what a certain logo meant or represented did it ever speak to you imediatly of what the company did, or was it the fact that you knew it because it was everywhere so you automatically linked it to a company?

Do you have any clue what the logos that have the most fame mean? nike, ibm, apple, pepsi(the new one) etc. do you know what massive stories are hidden in the case studies? do you even care? or would a brand be cool to you because of it's well known name and strong marketing campaigns?
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:iconmircha69:
~mircha69 Mar 11, 2010  Professional Interface Designer
de acord dar intrebarea mea ramane : poti sa faci un logo cunoscut doar prin faptu ca il promovezi constant si produsul e peste tot s.a.m.d. fara ca logo-ul sa fie descriptiv direct? gen apple?

am auzit de curand o teorie interesanta in ceea ce priveste logo-urile, sum ca un logo este deja depasit si nu mai are nici o valoare, logo-urile sunt moarte iar acum este mai important aspectul de "lume a brandului" de o stare si senzatie pe care ti-o da brandul constant , o lume unde brandul respectiv te reprezinta, si asta se vede clar la coca cola, apple, si alte mari companii, logo-ul il stii deja te-ai saturat de el dar inca face parte din unviersul brandului
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:iconprigix:
~prigix Mar 11, 2010  Student Interface Designer
pai din cate ziceau profii la facultate, nu e destul sa ai un logo, tot ce persoana/compania respectiva face, e incorporat in acel brand. De la materiale promotionale pana la comportamentul efectiv. O persoana de ex. se poate brandui (printre altele) si prim modul de imbracaminte daca acesta se pastreaza in timp (ex. poarta doar negru). Totul se invarte in jurul faptului ca lumea trebuie sa te tina minte, cu fiecare ocazie pe care o ai.
Pe scurt, da, e posibil :)
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:iconmircha69:
~mircha69 Mar 11, 2010  Professional Interface Designer
asta e clar, de fapt asta e diferenta dintre logo si brand, dar ce faci atunci cand ti se pune problema la modul ca "noua dne place logo-u de la apple ca e simplu si il stie toata lumea" si cand le dai logo-u ala simplu ei spun : a pai nu e bine ca nu zice ce facem noi" pai...bine...dra nici logo-u de la apple nu spune ca ei fac computere - nu am ceva cu apple in mod personal e doar un exemplu
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:iconprigix:
~prigix Mar 11, 2010  Student Interface Designer
cat timp ei dau banul, as zice ca se aplica conceptul "clientul are mereu dreptate". Ori are incredere in educatia/expertiza ta, ori daca crede ca oricine poate face pe designerul, e invitat sa isi sape groapa :lmao:

bine, raspunsul utopic ar fi "clientul trebuie educat", dar e putin probabil sa accepte, orgoliul fiind exuberant in majoritatea cazurilor

cu toate astea, in timpul practicii mele ori veneau clienti mici care acordau in mare parte libertate totala, ori clienti gen Vestas care au o biblie in loc de brand guidelines. Dar asta se intampla in Danemarca
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:iconmircha69:
~mircha69 Mar 11, 2010  Professional Interface Designer
all so true...
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:icondomingo7:
~domingo7 Mar 10, 2010  Professional Interface Designer
How can people achieve creativity?
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:iconpopwargodfather:
~popwargodfather Mar 12, 2010  Student Digital Artist
Wow, good question domingo and answer mircha.

For me to be honest I am inspired from other peoples' creativity when I am really in need and when I'm going no where with my own "natural" ways, which sadly I rarely do have a natural feel where things come to me. I have to do the second thing which mircha stated, to work really hard and achieve that creativity skill.

Thank you mircha as I have just realized this can be and is a very controversial topic among designers. With plenty of great tips from what I have read so far.
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:iconmircha69:
~mircha69 Mar 11, 2010  Professional Interface Designer
well these days you either have to be a natural and things just come to you perfectly or you have to work really hard to achieve a state where you master creativity as a skill
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:iconpopwargodfather:
~popwargodfather Mar 12, 2010  Student Digital Artist
Thank you, this is all so much help.
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