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March 22, 2009
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Comments: 52
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Views: 90 (1 today)
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sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?

my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....

what do you think?

Update:

[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
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:icond4rkwizard:
~D4rkWizard Mar 23, 2009   Photographer
I find it a bit too minimalist for its own good. Then again... who am I to judge ?
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:iconmircha69:
~mircha69 Mar 23, 2009  Professional Interface Designer
you're the consumer ;)
Reply
:icond4rkwizard:
~D4rkWizard Mar 23, 2009   Photographer
Not really. I've always been a Coke fan :D Better branding I suppose ;)
Reply
:icondigitalam:
it sucks..and xerox sucks too
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:iconmircha69:
~mircha69 Mar 23, 2009  Professional Interface Designer
eram sigur ca asta o sa spui :D :D :D
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:iconadrenn:
In my country the brand keep as always for now, waiting to see a big implementation.

I think is not about if I like it or not, they want a re brand, so there is a new brand with a new target.
Reply
:iconsamael696:
I wrote about this some time ago in my blog. go check it out. [link]
Reply
:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
nice :) seems to be the exact same answers as here...maybe it's xerox all over again...1973 is the best choice i have to agree with you...
i am starting to fear that one day i'll see an article "Coca-Cola rebranding" and freak!
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:iconsamael696:
i think that would totally suck. i dont love their logo, but it's THEM. i really do think that pepsi made a bad choice, but hey, time will tell.
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:iconguto-kun:
~Guto-Kun Mar 22, 2009  Student Interface Designer
I don't liked it.
But the font looks "acceptable".
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