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March 22, 2009
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sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?

my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....

what do you think?

Update:

[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
you're the first one that likes the font :)
Reply
:iconguto-kun:
~Guto-Kun Mar 22, 2009  Student Interface Designer
hehehehe ^^
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:iconradiatr:
~Radiatr Mar 22, 2009  Professional Interface Designer
it sucks..
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
:)
Reply
:icontazzzuu:
!tazzzuu Mar 22, 2009   Digital Artist
I don't particularly dislike the design. A brand is so much more than a logo. I agree that the logo at a first glance lacks style, compared to the previous one. But people will get used to it.
The only thing I consider weird is that the logo has different shapes for each Pepsi brand.
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
yes that is a bit weird and especially since some of the products will still have the previous logo
i agree with you, indeed a brand IS more than the logo but i was just asking for an opinion on the logo itself
if you read my journal i said that i don't particulary dislike it either :) better then the new xerox :D
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:iconneochron:
~Neochron Mar 22, 2009  Professional Interface Designer
well... have you read the study of the new logo? quite impressive...

IMO... They wanted rebranding... They got it...
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
no i did not , no need to lie about it, but if you read all the case studies of each brand you'll understand it...but the average consumer .... not so much, but they are pepsi, good or bad the logo will get into our brains and we'll get used to it
the logo make a bit more sense i think if you see all three logos on the package
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:iconneochron:
~Neochron Mar 22, 2009  Professional Interface Designer
What I realized, while spending some considerable time on rebranding blogs and websites that specialize on branding-rebranding, is that almost everyone in the business disagree with the newest Pepsi logo...

But now... what can I say... I'm doing branding myself and I can say that the logo itself will grow on us even though we don't like it... The study is indeed impressive, but like you said... the regular customer will have laughed in the agency's face...

Si vorbim in engleza ca sa inteleaga si restul... cred :)

cheers
Reply
:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
well that's what i've seen too nobody likes it that much...

si da vb in engleza ca de...nu-i frumos...ai vazut pe la noi pepsi sub noul brand?
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