sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?
my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....
what do you think?
Update:
[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
The only thing I consider weird is that the logo has different shapes for each Pepsi brand.
i agree with you, indeed a brand IS more than the logo but i was just asking for an opinion on the logo itself
if you read my journal i said that i don't particulary dislike it either
IMO... They wanted rebranding... They got it...
the logo make a bit more sense i think if you see all three logos on the package
But now... what can I say... I'm doing branding myself and I can say that the logo itself will grow on us even though we don't like it... The study is indeed impressive, but like you said... the regular customer will have laughed in the agency's face...
Si vorbim in engleza ca sa inteleaga si restul... cred
cheers
si da vb in engleza ca de...nu-i frumos...ai vazut pe la noi pepsi sub noul brand?