sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?
my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....
what do you think?
you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out