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March 22, 2009
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sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?

my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....

what do you think?

Update:

[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
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:iconneochron:
~Neochron Mar 23, 2009  Professional Interface Designer
N-am vazut deloc... si oricum ar trebui sa-mi sara in ochi pt ca personal nu beau pepsi, coca-cola sau alte produse facute de companiile respective, deci nu ma uit specific... dar sunt curios cand o sa vad un packaging cu noul brand...
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:iconmircha69:
~mircha69 Mar 23, 2009  Professional Interface Designer
mie de obicei imi sar in ochi toate marcile de la tv :)) sunt o victima :D bine de vreun an nu prea m0am uitat la tv si au inceput sa imi sara in ochi tot felul de logo-uri mai de buna calitate
personal beau cola nu pepsi...astept si io sa apara si la noi sa vedem live cat de nashpa sunt :D
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:iconrobinson-scott:
i don't like the new pepsi logo at all, it just doesn't seem to encapsulate pepsi's brand essence, but saying that if they keep that going for a few years then we might grow to love it.

The ultra thin type its absolutely hideous! i know minimism is supposed to be modern but they should of really thought about what they were doing.
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
i'm in the middle with the logo , i accept it but it doesn't make me wanna buy pepsi...i like coke :)

but i agree about the type
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:iconrobinson-scott:
the old logo was more edgy, i can't see this logo working on a wide demographic, it seems like a business mans drink.
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
the packaging of the cans looks a bit cheap to me
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:iconrelic-57:
check this out. I think the new packaging resembles a supermarket generic brand, just feels cheap to me. [link]
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:iconrobinson-scott:
i know its just awful in general, i really don't see what was wrong with the old logo
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:iconrambocore:
[link] :) there, but!
FAIL!
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
:))) "The pepsi bottles sure do resemble wrinkly penis'." LOL
anyway they are a bit harsh but not entirly wrong
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