sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?
my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....
what do you think?
Update:
[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
personal beau cola nu pepsi...astept si io sa apara si la noi sa vedem live cat de nashpa sunt
The ultra thin type its absolutely hideous! i know minimism is supposed to be modern but they should of really thought about what they were doing.
but i agree about the type
FAIL!
anyway they are a bit harsh but not entirly wrong