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March 22, 2009
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Comments: 52
Favourites: 0
Views: 89 (0 today)
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sooo pepsi recently rebranded ... apparently it'd a fad these days
i just wanted to know what you guys think about the new logo , compared to the old one: better or worst?

my point of view:
it has a little something special but for some reason it makes me think of Tnuva (weirdo)
i probably just need to get used to it and then i'll be able to deal with it better, but until then i don't know if i really like it as it make me wonder if this is not just a response to coca-cola's dynamic strip...the new font i don't really like by the way....

what do you think?

Update:

[link] you can find at the bottom of the page a link to spicy.pdf wich is a brand strategy from Arnell , check it out
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:iconxyphid:
~xyphid Mar 22, 2009  Professional Digital Artist
still, if it were on dA i wouldn't even fav it :D
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
:D :D :D
did you fave any of mine? :D :D :D
Reply
:iconxyphid:
~xyphid Mar 22, 2009  Professional Digital Artist
I think i did :)
but im really not one of those fav ninjas
Reply
:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
:D
Reply
(1 Reply)
:iconrelic-57:
I don't like it at all. I also find the new packaging(the 12 pack box) hideous...looks cheap to me.
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
haven't seen it yet :)
Reply
:iconabhaysingh1:
=AbhaySingh1 Mar 21, 2009  Professional Interface Designer
I think they've taken a few steps backwards in terms of branding and turned a mature, responsible brand into something that looks like a kid puked it out after drinking too much.
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:iconmircha69:
~mircha69 Mar 22, 2009  Professional Interface Designer
after drinking too much pepsi? :D :D :D
i agree it does look like this is the old pepsi logo...and now they have a total of 4 marks as the new logo is different for pepsi , pepsi diet, and pepsi max, and some of the other products still have the old logo...you can see then on their site
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:iconlumberpack:
i think that the new logo of pepsi is a FAIL. ;p
the old one was more way better than new..
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:iconmethodologi:
~Methodologi Mar 21, 2009  Professional Interface Designer
I'm stuck in the middle too
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